Created a variety of branded content as part of the launch strategy for FENTY and SAVAGE x FENTY, promoting diversity, inclusion, and Rihanna breaking barriers across industries. As they say, the rest is history. FENTY brands are currently valued at over 2 billion USD

Campaigns include;

Award winning "Find Your Greatness" which ran during the London Olympics (no pun intended)

Nike Sustainable Flyknit

Nike Golf

National campaign: Because of you

Strategy and execution reached over 14 million youth with targeted anti-bullying and suicide messaging and raised awareness of the importance of friendship and empathy.

National campaign: Know Your Girls

Strategy and execution reached over 20 million African American women with targeted messaging on the importance of breast cancer screening and regular self-checkups. Black women are almost 40% more likely than caucasian women to die of breast cancer.

Partnership Ad Council Breast x Susan G. Komen

Promoting diversity, inclusion and breaking barriers

Brand content creator for GIVENCHY and creative director Riccardo Tisci for the iconic New York fashion week show. Increasing awareness of brand values, status, diversity, inclusion and point of view.

Created S.I.W to set a precedent and advance employee social impact engagement, volunteering, diversity, equity, and inclusion. Alongside showcasing corporate partnerships, activities, philanthropic work, and joint achievements with multiple causes across America.

The preferred future is waiting to be created - what legacy + culture are you creating today?

Lab Legacy + Culture :
Advisory. Workshops. Content.

Speaking Engagements Covering:
Social Impact
DEI / Belonging
Multicultural + Inclusive Marketing + Content

Created LEGACY POP-UP GALLERY as director of Social Impact for America at multinational Dentsu, exhibiting on the main corporate floors of Dentsu to honor black history month in an innovative way to engage, educate and inspire. Also, to give voice to underrepresented artists of color in the U.S. to enable diversity and inclusion in corporate America.

To take the exhibition beyond four walls and make it accessible for all and make it inclusive, partnered with cutting-edge: blancmagazine.com/art-culture/legacy-show/

Key messaging of the exhibition: The world changing cultural contributions by people of African decent in music and fashion, and human trafficking past and present, and the role technology plays past and present.

Alexander Wang x H&M collaboration launch, online traffic crashed the website when public sales begin. 

International Black Heritage Month (IBHM) is an annual event in June celebrating black cultures worldwide, educating on diversity, and promoting unity from all people in service of a more just and inclusive world.

Launched in 2021 after the events with George Floyd. IBHM takes place in June to bridge Juneteenth in the US, Windrush Day in the UK, Portugal Day, Keti Koti Utrecht (Netherlands), and other significant places and dates.

It's key that offline experiences are culturally relevant and messaging is engaging and complements the core business. With an annual turnover of $9.9bn and more than 120 million online users, ebay is an online leader.

Diversity, inclusion and influencing culture

BritWeek is about celebrating the creativity and innovation between two of the world's most influential economies, Great Britain and the United States. Also, supporting underserved communities with various philanthropic activities.

PARTNERSHIPS + SPONSORS

Regent Street

Carnaby Street

Berwick Street Soho

LA Mart

Ben Sherman

Junk Food Clothing Co

Zico Coconut Water

Currently serving as University of the Arts London (ual) East Coast Alumni President.

UAL is Europe's largest specialist art and design university, consisting of six world-renowned Colleges:

Central Saint Martins, London College of Fashion, Camberwell College of Arts, Chelsea College of Arts, London College of Communication and Wimbledon College of Arts.

www.arts.ac.uk

Alumni across the six colleges include:

Terrence Conran
Charles Saatchi
Ralph Fiennes
Rankin
Alexander McQueen
Jimmy Choo
Lucian Freud
Stella McCartney

Business, Trends + Pop Culture

Messaging is the business of captivating story telling.

Having a clear narrative to produce intriguing dialogue and content that resonates with the audience/consumer is key. 

Sound triggers one of the strongest emotional sensations. I believe sonic branding a.k.a sound branding is a critical contribution to the overall brand experience, POV and expression. Sound creates and reinforces therefore it can do wonders to reinforce the brand message and values. It's largely under estimated and used in my view.